Market intelligence firm and survey author 10 THOUSAND FEET surveyed over 570 prospective franchisees for the 2007 Franchisee Recruitment Report in March 2007 during the Sydney Franchising Exhibition.
According to 10 THOUSAND FEET’s Managing Director Ian Krawitz, the Report looks at a wide range of issues related to franchisee recruitment in the current Australian marketplace, uncovering vital nuances that every franchisor needs to understand to make the most of their marketing push in a highly competitive marketplace.
"Selling franchises is an important part of the ongoing development of any franchise business. What the 2007 Franchisee Recruitment Report has uncovered is there are different motivating factors for different people looking to buy a franchise," he said
The Report also has data on the demographics of prospective franchisees, how many hours per week they are willing to work, how much they are willing to spend on a franchise business.
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