Austrade’s Osaka/Japan-based Senior Trade Commissioner Michael Clifton said trends in Japan are positive across the board, with notable activity in areas such as wine, arts and entertainment as well as food products.
"The influx of Australians to Japanese ski fields is proving positive in terms of profile and enhanced demand for Australian food and wine products in these areas," Mr Clifton said.
Austrade’s Seoul-based Trade Commissioner, Joanne Lee said Koreans’ interest in health and wellbeing continues to drive demand for quality lifestyle products, fashion, cosmetics and organic foods – as well as education and travel.
"Looking forward, the services sector is an area that has good potential in the future as Korean companies adopt more western styles of business," Ms Lee said.
Austrade’s Hong Kong-based Senior Trade Commissioner Mark Wood said Australia’s exports to Hong Kong improved by almost 18 per cent last year. Hong Kong is Australia’s 12th largest export market with total merchandise exports worth $3.15 billion in 2006 and services exports of $1.6 billion.
"In Hong Kong there’s growing demand for wellbeing products such as natural cosmetics, skin care and health products to complement Australia’s traditional exports of premium food and beverages," Mr Wood said. "There’s also a well-established market for Australian professional services, for construction materials and for education and training.
"Australia’s exports to neighbouring Macau grew a massive 35 per cent in 2006 to $50 million, largely due to a rapid increase in exports of gaming equipment. Export opportunities in Macau include building materials and construction services; food and beverages; gaming and related technologies, and vocational training," he said.
Austrade’s Taipei-based Trade Commissioner, Dianne Zou said the Taiwanese are experiencing the Australian lifestyle through tourism and education opportunities with many young working holiday makers going to Australia and acquiring a taste for Australian products and our wine.
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