Crisis gives start-ups a level playing field

The current economic crisis is a good time to start a business, contrary to what most think, says Adrian McFedries, managing director of growth consultancy DC Strategy. The tough climate gives new businesses “a far more level playing field to advance” he believes.

“One of the key reasons for new players finding a level playing field is that the end, consumers or distributors, stockists or alliance partners are often more open to change given their own financial performance,” says McFedries. “This provides opportunities for meetings, contracts and growth that was not possible during the more successful times.”
 
Another reason is that the environment forces new businesses to be more vigilant about setting the right structure, focusing on the strength of the value proposition, target market and a sustainable business model, he says: “The big advantage a new business has at this time is an all round stronger focus on the basics out of absolute necessity to survive.”