Having a great product or service is only half the battle for SMEs. You need to establish the best methods to get the word out, and effective sales strategies to get the sales on the board.
So if you’re looking for help in streamlining your sales and marketing approach—from budgets and forecasts to innovation and training—check out our articles.
The sales team is the ‘face’ of your business and if customers don’t like it, they won’t come back - In this complex world, we often forget the simple things - And in business that can be disastrous to sales, training a sales team isn’t simple, but it doesn’t have to be difficult
A livelihood for any wholesaler or distributor relies on getting their products into the retail environment - Cameron Bayley gathers tips from those in the know about how to get some edge over the competition
Marketing and advertising can become a black hole in your business, drawing in money and resources and giving little back - Domini Stuart looks at smart planning that targets your market and makes advertising dollars work hard to grow your business
Don’t dismiss branding as a multinational phenomenon - Look at what they do, and adapt it to your SME situation - Cameron Cooper looks at the important steps in building a brand, and vehicles for promoting it
Multi-channel retailing is becoming increasingly crucial for businesses to survive in an online age - Rebecca Spicer explores the options and steps required to build a successful e-store
There are many benefits in basing a business in the bush - There are drawbacks, too - Domini Stuart finds people in many different ‘bush’ businesses have come up with ingenious solutions for overcoming disadvantages
Helen Bradley explores how new technologies are helping companies to communicate with their customers with efficient electronic technology that is cheaper and faster than traditional methods, and provides more data and feedback, too
Adding a payment system to your website can be complicated, but ensuring that customers trust that their money is safely transmitted is just as important as the technical considerations