* Make use of online marketplaces such as eBay, but recognise that the selling rulesare much different to shopping in stores.
* Use a range of marketing strategies online, and change them regularly to ensure continued customer engagement.
Blackmores
* Building a community of interest around your products can help build sales.
* Think laterally about how to promote microsites.
Sydney Writers' Centre
* Maintaining blog content can help ensure a high ranking for your site with search engines.
* Ensure that marketing content is useful, even if it doesn't lead to an immediate sale.
TOP 20 SITES
Want to know which sites are getting the most hits?
Hitwise Australia presents the most popular websites based on Australian internet usage for December, 2007, ranked by market share of visits across all Hitwise industries.
Rank
Website
Market Share
1
www.google.com.au
7.80%
2
mail.live.com
3.16%
3
ninemsn.com.au
2.64%
4
www.myspace.com
2.18%
5
www.ebay.com.au
1.99%
6
www.facebook.com
1.73%
7
www.google.com
1.72%
8
www.youtube.com
1.07%
9
au.yahoo.com
0.95%
10
www.bom.gov.au
0.90%
11
www.netbank.commbank.com.au
0.61%
12
mail.yahoo.com.au
0.60%
13
www.gmail.com
0.60%
14
www.yahoo.com
0.60%
15
www.wikipedia.org
0.57%
16
www.live.com
0.55%
17
images.google.com.au
0.52%
18
www.msn.com
0.51%
19
www.microsoft.com
0.48%
20
news.ninemsn.com.au
0.46%
*Source: Hitwise Australia, December, 2007—based on market share of visits, which is the percentage of online traffic to the domain or industry, from the Hitwise sample of 2.95 million internet users in Australia.
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