The benefits of VoIP

Making the Switch

To stand out from the pack, by becoming more effective and productive communicators, B2B Australasia turned to VoIP, and now has no intention of turning back.

“Our sales guys are spending less time chasing up customers and our inbound team have great visibility of their own performance,” says Juanita Gordon, B2B chief operating officer. All of Gordon’s 30 employees have a single point of contact for their communication; Truvoice, a VoIP product suite from Australian provider Blitz Telecom.

The Truvoice suite is a collection of business services designed to introduce cost savings and increase employee productivity. B2B currently uses a range of the Truvoice services, including the Truvoice IP PBX, which comes with advanced call handling functions of time-based routing and find-me-follow-me services. Sales representatives basically receive calls on their desk and mobile to ensure they never miss a sales opportunity, says Gordon.

The small business also manages its call wait, hold and handling times by using real-time usage statistics, call monitoring, multiple IVR and call queues at the customer support desk. The result? They keep within their strict target response times. B2B uses the online configuration functionality of the Truvoice IP PBX to make changes to its configuration in real-time as well.

While the fact that VoIP calls are cheaper than regular phone calls has become common knowledge, Gordon didn’t realise how big a difference it would make to her monthly bill. “Under the new system, voice calls are carried via BlitzOnNet, Blitz’s global IP network, removing the cost of expensive conversion equipment and bypassing the need for Telstra line rentals. Now B2B is saving about 40 percent on line rental and 30 percent on call costs. With a 30-to-35 percent saving on communication costs each month, B2B’s cash flow is moving at a steady pace.”

And the synergies of convergence and VoIP mean Gordon is making the most of a bundled internet service running together with voice carriage. The saving in data spend has been small, but it has dramatically increased the available speed and data usage, so B2B employees always have fast, reliable, and easy to access internet and online systems.

Making the switch to VoIP has not been difficult, says Gordon. “We were able to keep our existing numbers and paid virtually nothing upfront for the PBX equipment,” she explains. “It really has helped us save money as well as make sure we’re communicating in the best possible way with customers.”

For more information on Blitz Telecom’s VoIP service, visit www.truvoice.com.au