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Ten tips for effective branding

Ten tips for effective branding

by Sharon Williams | Wednesday, 12 Nov, 2008 – 12:10 | One Comment
Your brand is the way the world perceives your business, products and services. With thousands of new brands being developed every day, it has never been more...

Expert advice on raising your brand’s profile

by Camille H | Friday, 5 Sep, 2008 – 11:46 |
Question I’ve just started my own business selling natural horse care products. I manufacture them myself (at the moment) and am wondering what’s the best...

Carolyn Creswell, the cereal entrepreneur behind Carman’s Fine Foods

by Nukte O | Tuesday, 2 Sep, 2008 – 17:06 |
Carolyn Creswell is storming supermarket cereal aisles around the world with Carman’s Fine Foods and a never-give-up attitude. Nukte Ogun discovers the...

10 common marketing mistakes to avoid

by Tony Eades | Thursday, 28 Aug, 2008 – 8:43 | 3 Comments
Avoiding marketing mistakes isn’t easy in today’s business marketplace; which is at times a terrifying jungle where your competitors are hungry predators...

Facts about Exporting Fashion

by Rebecca Spicer | Monday, 4 Aug, 2008 – 14:32 | 2 Comments
In the cutthroat world of fashion exports, innovative design and strong branding are driving global markets, and Australian designers are leading the way....

DKM’s Dorry Kordahi has the branding edge

by Melissa Y | Wednesday, 23 Jul, 2008 – 11:27 |
With no formal degrees, Dorry Kordahi became the founder and managing director of Dorry Kordahi Management (DKM). Since beginning his marketing and branding...
How to grow a brand, Capilano and Deals Direct tell

How to grow a brand, Capilano and Deals Direct tell

by Nukte O | Thursday, 15 May, 2008 – 10:45 | One Comment
At the heart of some of Australia’s biggest brands, lies a small business. How did these small companies create such big names? Here are their secrets to...
VetHQ, Geoff Golovsky’s dog day care centre

VetHQ, Geoff Golovsky’s dog day care centre

by Adeline T | Thursday, 17 Apr, 2008 – 14:29 |
Geoff Golovsky knew there was more to veterinary business than healing wounded and sick animals, so he opened VetHQ; a dog day care centre to stimulate...
The fashion duo from sass & bide: Sarah-Jane Clarke and Heidi Middleton

The fashion duo from sass & bide: Sarah-Jane Clarke and Heidi Middleton

by Camille H | Wednesday, 27 Feb, 2008 – 14:21 |
What started as a little side business between friends, Sarah-Jane Clarke and Heidi Middleton, has turned into one of Australia’s favourite fashion...
Carolyn Creswell, the cereal entrepreneur behind Carman’s Fine Foods

Carolyn Creswell, the cereal entrepreneur behind Carman’s Fine Foods

by Nukte O | Wednesday, 3 Oct, 2007 – 15:13 |
Carolyn Creswell is storming supermarket cereal aisles around the world with Carman’s Fine Foods and a never-give-up attitude. We discover the ingredients...


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