Creating Online Security

The most widely accepted method of securing transactions online is to use SSL (Secure Sockets Layer), which encrypts data being exchanged over the internet, meaning that even if a hacker manages to intercept that information they won't be able to make any sense of it. Many payment providers will include built-in security options. Alternatively, you can get your own SSL certificate and implement security yourself, though again this is not an option for the non-technically minded. Make sure that the security features of your site are promoted in appropriate locations (basic company information pages should note the use of security, as well as the first pages which feature shopping cart functionality).

Among all these considerations, it's important not to lose track of business basics. Delivering good service to customers that matches and exceeds their expectations will ultimately do as much to build trust as any amount of technical expertise. As Debrincat notes: "Deliver the goods promptly and follow up, and you’ll get return buyers."

Crucial Questions

Here's a list of questions to consider when weighing up different payment systems:

• What kind of fees are involved? Is there a monthly charge regardless of system traffic? What percentage fee is charged for each transaction? Are there extra fees for foreign currency conversions?

• What kind of user experience is created? Will transactions be handled entirely on your site, or will customers be directed to another site to complete payments? Will they be required to register with a third-party site to use the system? What payment methods are accepted?

• Is your provider an easily recognised brand name? Will customers trust them to handle transactions?

• What security systems are in place to protect against fraudulent transactions? Will you suffer from charge-backs if you process stolen cards? What are the reported fraud rates for the service?

• How easy is it to integrate online payments with your existing sites and systems? Will you have to hire a specialised contract developer? Can data be integrated directly into your financial system? Do you have easy online access to reports? Can you update prices and product details yourself?