His Communique Television Company may seem a long way from the steak knives he is most remembered for, but Tim Shaw’s experience in selling on those famous infomercials makes him the perfect candidate for sales and marketingadvice for SMEs. Camille Howard reports.
Don’t dismiss branding as a multinational phenomenon - Look at what they do, and adapt it to your SME situation - Cameron Cooper looks at the important steps in building a brand, and vehicles for promoting it.
Selling is not a dirty word. Domini Stuart looks at why so many business owners don’t like marketing, and what experts suggest to turn those negatives into positives and deliver benefits to customers as well as to the bottom line.
No matter how many dollars you want to commit to your marketing budget, if your campaign doesn’t have a creative strategy you may as well throw those dollars away.
The sales team is the ‘face’ of your business and if customers don’t like it, they won’t come back - In this complex world, we often forget the simple things - And in business that can be disastrous to sales, training a sales team isn’t simple, but it doesn’t have to be difficult.
For expanding businesses outgrowing current resources, or small businesses without the expertise to manage critical processes, Rebecca Spicer explores the benefits, key considerations, trends and pitfalls of outsourcing.
Multi-channel retailing is becoming increasingly crucial for businesses to survive in an online age - Rebecca Spicer explores the options and steps required to build a successful e-store.
His Communique Television Company may seem a long way from the steak knives he is most remembered for, but Tim Shaw’s experience in selling on those famous infomercials makes him the perfect candidate for sales and marketing advice for SMEs. Camille Howard reports.
