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Online Small Business - Sales & Marketing

Tips and advice on how to successfully promote your business, cultivate a good sales team and implement killer marketing plans. Check out our articles on how to promote your brand and streamline your sales and marketing approach, with information on budgets, forecasts, innovation and training.

5 steps to email marketing success

When it comes to marketing, one of the key challenges for any small business owner is identifying the mediums that will generate the most ROI for their business. Email marketing is one such medium that is proving its worth. So what makes an email marketing campaign successful?

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Latest Articles

Common selling mistakes small business make and how to avoid them

Common selling mistakes small business make and how to avoid them

by Steve Jensen | Thursday, 2 Jul, 2009 – 17:51 |
In such a tough financial climate, many small businesses are suffering from the sales blues. With customers curbing their spending, businesses are resorting to...
Maintaining the accuracy of your database

Maintaining the accuracy of your database

by Sharon Williams | Thursday, 2 Jul, 2009 – 15:15 |
Database accuracy has a direct return on investment (ROI) on your campaign success. So who is keeping your database in superb shape and why is your database...
Using social media to market your business

Using social media to market your business

by Jessica Stanic | Tuesday, 30 Jun, 2009 – 11:33 | One Comment
Rapid advances in technology have allowed businesses to be more flexible in the way they promote their brand. Social media marketing and mobile marketing are...
Embracing e-business

Embracing e-business

by Dominic White | Friday, 5 Jun, 2009 – 12:16 | One Comment
When money is tight, it’s important to look at cost-effective ways of selling. Now is the time to develop your online activities. Today's buyers are...
10 cost effective PR strategies

10 cost effective PR strategies

by Jocelyn Hunter | Wednesday, 27 May, 2009 – 18:28 |
PR, if done well, is the most cost effective form of marketing you’ll ever do. You can reach a large number of stakeholders, differentiate your business from...
Understanding viral marketing

Understanding viral marketing

by Sean Newell | Monday, 25 May, 2009 – 15:55 |
Viral marketing is a relatively new medium and as such, many businesses will make mistakes when they first launch a viral campaign. Instead of growing your...
Beat your competitors with effective PR campaigns

Beat your competitors with effective PR campaigns

by Catriona Pollard | Thursday, 21 May, 2009 – 12:26 | 2 Comments
Don’t you just hate it when you open a magazine and one of your competitors is featured and you just know that they will get customers from the publicity?...
7 tips to save money using Twitter

7 tips to save money using Twitter

by Charis Palmer | Monday, 18 May, 2009 – 17:46 | 2 Comments
Micro-blogging tool social networking site Twitter has been hailed as a great marketing tool for businesses to communicate with their customers and extend the...
Choosing an e-commerce provider

Choosing an e-commerce provider

by Dennis Michael Gannon | Monday, 18 May, 2009 – 16:08 |
With the number of online software vendors growing, the e-commerce solutions that are required are also changing. Today’s online solution provider has to...
Effective “Green Brain” Twitter Tips

Effective “Green Brain” Twitter Tips

by Petar Lackovic | Friday, 15 May, 2009 – 15:34 |
Twitter is the latest social networking craze sweeping the nation. A micro-blogging site that encourages real time communication and conversation with...


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