Webtrends announce social media measurement tool

Webtrends, global analytics leader, have announced a new partnership with social media monitoring service Radian6, in order to help Webtrends customers better understand social media, and engage with their customers through the online space.

The Webtrends Social Measurement, powered by Radian6 allows businesses to listen, share, learn and engage their customers across the social web through Webtrends Open Exchange. Businesses will have a complete view of customer engagement, both in terms of what’s happening within their own web of data, such as web site analysis, PPC and ad campaigns and direct marketing efforts, as well as what’s happening outside their domain across the social web.

Social technology adoption has increased dramatically over the past year, and businesses need to be able to understand how to utilise social media in order to better engage with their customers, according to Jascha Kaykas-Wolff, vice president marketing, at Webtrends.

“The partnership with Radian6 allows Webtrends customers to monitor conversations and engage with their customers, both online and off. Monitoring across your own properties and the entire web simultaneously has traditionally been difficult, but this collaboration makes it possible. Companies can track both activity related to their own site, and conversations happening on blogs, multimedia sites, social networks, and microblogs like Twitter.”

For more information, please visit Webtrends

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