Right technology crucial for business survival in downturn
The economic downturn is the time when the right technology is crucially important for a small business’ survival and continued growth, according to Andrew Gorecki, managing director of retail information technology firm, Retail Directions.
Recent research has suggested that sales growth in retail sectors is expected to decline, resulting in companies looking to improve their efficiency and cut costs. It is for this reason, that businesses must choose the right technology in order to survive, says Gorecki.
“Retailers that shy away from good technology don’t realise the extent to which they are hindering the success of their business.”
According to Gorecki there are four essential requirements for businesses looking to ensure they have the right technology that will help them keep control and contain costs: reliability, architecture, functionality and low cost.
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Technology decisions by small and independent retailers must flow out of a very carefully considered and focused business strategy. A primary focus should be on improving the customer experience, as this is the greatest opportunity for strategic differentiation for these retailers, both from each other and their mass-market competitors.
A timely article Jessica, but businesses need to ensure they are getting the right advice on which technology to use.
That’s were a site like ExpertMagnet.com helps, as it provides a simple way to canvas the market and find out which company is right for your needs.
Cheers,
Mark
http://www.ExpertMagnet.com