If you are going to withstand relentless and constantly growing global competition, you need to be different and radically change the way of doing business. You have to give up the old hierarchical, adversarial approach that wastes individual talents and saps energy in unproductive conflict. Instead you need to create a new management model, switch from management to leadership, manage change, build trust, drive out fear of failure and create productive partnerships in which everyone can offer their unique knowledge and talents.
D’Adveni identified the following steps needed to implement competitive strategies. The above-mentioned entrepreneurs would have most certainly implemented some, if not all, of these disruptive strategies.
• Find new ways to improve customer satisfaction.
• Find opportunities through understanding trends of change.
• Develop the ability to move quickly.
• Develop the ability to surprise.
• Shift the rules of the game.
• Invest in strategic market communication.
• Attack with several competitive weapons simultaneously.
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