Standardised communication

The advantage of starting a business is you have an opportunity to develop things off a clean slate before bad habits become entrenched. Whether you are a sole trader or have staff, standardised communication makes your interactions with people more professional. You might think of standardising:

• Telephone greetings;
• Voicemail greetings;
• Email signatures;
• Prospective correspondence, e.g. emails or letters following a lead;
• Follow-up procedures, e.g. after meeting with potential customers or having completed a deal with a first-time customer;
• Customer handling procedures, e.g. what to do if someone wants certain information, or wishes to complain.

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