Grow your business with partnership marketing

By Adeline T on Wednesday, 22 April 2009

If you’re comfortable with the size of your business but still want to contribute to the growth of your industry or sector, turn your attention to helping your suppliers and partners.

Promoting complementary businesses builds goodwill and may lead to your supplier or partner feeding extra business back to you. For example, if you’re a printing shop, recommending a particular brand of paper stock could prompt your paper supplier to give you exclusive deals. Or, you may like to promote a customer who is a graphic designer – some of that designer’s business may come back to you.