Emails: Doing it right

Whether you like it or not, emails have become the staples when sending out marketing messages.

It isn’t rocket science, but a little effort can go a long way.

Here are some tips to increase your email savvy:

• Don’t try and send a single message out to everyone. Think about the content and personalise it for the recipient. The more personalised the message the better the message success.
• Try and avoid heavy HTML based content. Filters search this and will block it.
• Avoid sending messages over night, as it will get buried in a heap of emails sent after it. Early morning is a good time.

Related Keywords: Direct Marketing, Email Etiquette

Related posts:

1. Well written emails can improve workplace morale
2. 5 things to remember when sending networking emails
3. Aussie workers still check emails on holidays
4. Facebook phishing attacks on the rise
5. Christmas spam on the rise