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Businesses should be more savvy in economic downturn

By Adeline T on Tuesday, 21 April 2009
One Comment

Although economic downturn means the bottom line will be more important than in boom times, it shouldn’t mean cutting marketing from your budget. Businesses will instead need to be savvier about where they spend their money. Too often, time-poor bosses panic and waste money on a hasty marketing plan without considering their end customer.

Instead of a scattergun approach, refine marketing to your core client demographic and work outwards from there as you increase your market share and have more money to invest in your brand. This will consolidate your marketing approach so you can build stronger relationships with the customers that matter.

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  3. The value of marketing in an economic downturn
  4. QLD CEOs predict economic downturn to continue until 2010
  5. Businesses diversify to survive downturn


Your comments
  • sam banner stand man from adelaide, south Australia
    31 December 2009 at 7:59 am

    I believe that simply advertising more will not help any business, rather targeted adversting. Reducing the need for overpriced advertising firms can really kill a new business. In all this talk of economic downturn business owners can make a mistake of being to zealous with dollars in order to gain more customers, rather than re think their marketing strategy and outplay the competition. We have managed to do that at portable displays australia. We actually started to see sky rocketing sales in areas like banner stands and feather flags, and they were the areas where we had targeted our advertising

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