Comments on: Using the web to strengthen your business http://www.dynamicbusiness.com/articles/articles-growth/using-the-web-to-strengthen-your-business3850.html Dynamic Business Magazine - Articles from Australia Sat, 20 Mar 2010 08:41:40 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Graeme Bowman http://www.dynamicbusiness.com/articles/articles-growth/using-the-web-to-strengthen-your-business3850.html/comment-page-1#comment-1236 Graeme Bowman Fri, 26 Jun 2009 03:20:29 +0000 http://www.dynamicbusiness.com/?p=8993#comment-1236 Good advice, Gavin. As a one-person business - Corporate Comedian, Hoax Speaker and Lateral Thinking Facilitator - I am using the web in numerous ways. Certainly, given that my market is national, Google Adwords completely replaced the Yellow Pages a long time ago. I would just add a word of caution about email newsletters. All our Inboxes are bloated as it is, and, from talking to others, there's a lot of deleting going on. For some people, an email newsletter can be replaced by a blog, allowing the marketer to publish relevant content when any given issue is at its most topical. If a business has tech savvy customers, then a blog supported by an RSS Feed or tweets on Twitter is a very immediate and effective way of delivering information to those who want it. Good advice, Gavin. As a one-person business – Corporate Comedian, Hoax Speaker and Lateral Thinking Facilitator – I am using the web in numerous ways. Certainly, given that my market is national, Google Adwords completely replaced the Yellow Pages a long time ago.

I would just add a word of caution about email newsletters. All our Inboxes are bloated as it is, and, from talking to others, there’s a lot of deleting going on.

For some people, an email newsletter can be replaced by a blog, allowing the marketer to publish relevant content when any given issue is at its most topical. If a business has tech savvy customers, then a blog supported by an RSS Feed or tweets on Twitter is a very immediate and effective way of delivering information to those who want it.

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