Many franchise systems have pioneered internationalisation of their brand and demonstrated that master franchising can help a company grow on a global scale. International franchising will become a bigger part of the revenue stream of more successful franchise systems with emerging markets like China and India creating opportunities for world domination alongside the European, Middle East, and North and South American markets.
Over the next five years, the franchise sector will grow at an annualised rate of at least 10 percent per year. There will be a massive increase in the number of franchised owner operators, many of them being multi-unit owners, regional or master franchisees.
Networks and brands will become more valuable as the number of franchised networks grows more slowly than the number of franchisees in those networks.
The executive with specialist franchising know-how on his or her resume will be sought after as bigger businesses and public companies include business format franchising in their business models. Franchising is healthy and the prospects for continued global growth look good.
* Rod Young is executive director of strategy, franchising and international consulting group DC Strategy. He can be contacted by email on
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* The opinions expressed in this article are those of the author, and don’t necessarily reflect the opinions of DYNAMICBUSINESS.com or the publishers.
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