Indians never say ‘no’ but ‘yes’ doesn’t mean ‘yes’.
Know the market. If you’re pioneering a new industry, you’ve got green pastures all the way around. If you’re the second, third or multiple player in that market, it’s always good to have a coffee with your so-called competitor.
Travel to India. The Indian market requires hard work for the simple reason that the benefits are immense. India is not just Mumbai, Delhi, Calcutta and Madras, it’s all over.
Look beyond immediate commercial gain. You have to have a long term plan with India.
Australia India Business 2008 is a free information resource officially endorsed by the AIBC. David Collett, managing director of publisher Palamedia, says that unlike previous resources, which focused solely on Australia, this publication is truly bilateral. “What we’re doing is promoting India to Australians. In that sense it is more useful to Australians who are looking to do business in India.”
The publication is available through the AIBC, Palamedia (www.palamedia.com.au) and selected trade institutions.
Australia–India: A deepening economic partnership is another publication on this topic, endorsed by the Australian Federal Minister for Trade and his Indian counterpart. Produced by Focus Publishing Interactive (www.focus.com.au), it is due for release in February 2008 (price TBA).
Tania Zaetta can be contacted through her website www.tania.com.au
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