One of the best and easiest ways to stick in the minds (and pockets) of the buyers you meet is with a well though out promotional giveaway item. With the right promotional item you can end up making a 2 minute grip and grin turn into a decades long business relationship, simply because the right promotional gift can be with that buyer for years, with your logo in his face providing years of use. Every time he gets in his car, goes out to golf, or better yet, sits down to his desk your brand can be right there in his vision reminding him of the reliable service you are ready and willing to offer.

I can’t begin to tell you how many trade shows I’ve been to where even a huge multinational company looks embarrassingly unprepared because they overlooked even just one of the points you brought up here.

For me I think the booth area size can be a major stumbling block for exhibitors in the planning stages. It’s so obvious when a company is trying to project an image of being a powerhouse simply by buying a huge amount of exhibit space. Of course when the exhibit fails to impress (or looks slovenly thrown together) it can give the exact opposite impression!

Many times I’ve seen really nice displays that end up looking like sad orphaned children abandoned in the middle of a huge, empty booth. Choosing the right size booth can be a huge help in spending your display budget wisely.

Thanks again for the tips!