Comments on: How to market internationally http://www.dynamicbusiness.com/articles/articles-export/how-to-market-internationally.html Dynamic Business Magazine - Articles from Australia Thu, 18 Mar 2010 11:25:56 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Local Advertising http://www.dynamicbusiness.com/articles/articles-export/how-to-market-internationally.html/comment-page-1#comment-1899 Local Advertising Mon, 02 Nov 2009 03:31:09 +0000 http://www.dynamicbusiness.com/?p=4796#comment-1899 I've found it helps to contact and contract a local 'fixer' - a person who lives and works in the country you want to expand into. Assuredly this is not a perfect solution for every country, or probably a little much if you are looking into several countries at the same time (though regional fixers are available too). Check your social network and mine for it information about the countries you are looking into. You never know what your friends and acquaintances might be able to tell you through their experiences traveling, not to mention the people they might know in those countries and are willing to introduce you to! I’ve found it helps to contact and contract a local ‘fixer’ – a person who lives and works in the country you want to expand into. Assuredly this is not a perfect solution for every country, or probably a little much if you are looking into several countries at the same time (though regional fixers are available too). Check your social network and mine for it information about the countries you are looking into. You never know what your friends and acquaintances might be able to tell you through their experiences traveling, not to mention the people they might know in those countries and are willing to introduce you to!

]]> By: Douglas Gregory http://www.dynamicbusiness.com/articles/articles-export/how-to-market-internationally.html/comment-page-1#comment-1673 Douglas Gregory Tue, 29 Sep 2009 02:31:52 +0000 http://www.dynamicbusiness.com/?p=4796#comment-1673 Very well said Adeline - hope lots folks get to read this! We have found many of these cultural stumbling blocks in our business, especially in the area of cultural sensitivity. When a client comes looking for promotional gifts to represent themselves to new and prospective clients they sometime overlook that what may seem funny or appropriate for one culture is a business faux pas in another. You are exactly right when you point out time and experience (in the targeted culture) is the best way to avoid embarrassing pitfalls. I also found the book Consumer Behavior and Culture: Consequences for Global Marketing and Advertising by Marieke de Mooij to be an invaluable resource when it comes to feeling out these cultural intricacies. Thanks for the informative article! Very well said Adeline – hope lots folks get to read this!

We have found many of these cultural stumbling blocks in our business, especially in the area of cultural sensitivity. When a client comes looking for promotional gifts to represent themselves to new and prospective clients they sometime overlook that what may seem funny or appropriate for one culture is a business faux pas in another. You are exactly right when you point out time and experience (in the targeted culture) is the best way to avoid embarrassing pitfalls.

I also found the book Consumer Behavior and Culture: Consequences for Global Marketing and Advertising by Marieke de Mooij to be an invaluable resource when it comes to feeling out these cultural intricacies.

Thanks for the informative article!

]]> By: Mark Bubner http://www.dynamicbusiness.com/articles/articles-export/how-to-market-internationally.html/comment-page-1#comment-655 Mark Bubner Mon, 20 Apr 2009 03:50:42 +0000 http://www.dynamicbusiness.com/?p=4796#comment-655 Great article Adeline, and a challenge which I'm grappling with at the moment. One suggestion I would make is to ensure you've maximised all available sales channels in the new market. One option available to consultants and professional service providers that they may not be aware of is expertmagnet.com. They can register free on this site, then whenever an organisation posts a request that matches your expertise, they'll be notified and can pitch for the work. While it doesn't replace the proactive approach, it does provide another sales channel at a very low cost. Regards, Mark Great article Adeline, and a challenge which I’m grappling with at the moment.

One suggestion I would make is to ensure you’ve maximised all available sales channels in the new market.
One option available to consultants and professional service providers that they may not be aware of is expertmagnet.com.

They can register free on this site, then whenever an organisation posts a request that matches your expertise, they’ll be notified and can pitch for the work.

While it doesn’t replace the proactive approach, it does provide another sales channel at a very low cost.

Regards,
Mark

]]>