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Building a Niche Business

Written by Adeline Teoh   
Thursday, 08 November 2007

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Building a Niche Business
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The company now has 13 offices in five states, including a ‘virtual branch’ that caters to clients who can’t access a physical branch, including expats looking to invest in Australian property. Lomas expects that the support aspect will improve after they install video conferencing so distant clients can enjoy focus groups as their local clients do.As well as upgrading the virtual branch, Destiny is looking to open physical branches overseas.“The American market is in a bit of disarray at the moment so it looks like it’ll be the UK market that we’ll attack next,” Lomas predicts. “The UK has a lot of similarities to the Australian system. It’ll require a bit of tweaking, but most UK residents are unaware of what’s offered to them in terms of tax benefits, and that’s where we come in.”As if that isn’t enough, Lomas also actively supports community projects—on an industry level in founding the Property Investment Association of Australia, to financial support of the charity World Vision. Now the Destiny Entrepreneur of the Year Award, a prize of money and mentorship awarded to a school student with business promise, supports budding entrepreneurs.“The Destiny Young Entrepreneur of the Year Award is something close to my heart and something that my husband is very passionate about, too,” says Lomas. “I want to develop that into a foundation where young people can apply to us for grants. That way we can really give back to the community.”That’s just good business karma. Or is it Destiny?

 




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