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Online Small Business - Sales & Marketing

Tips and advice on how to successfully promote your business, cultivate a good sales team and implement killer marketing plans. Check out our articles on how to promote your brand and streamline your sales and marketing approach, with information on budgets, forecasts, innovation and training.

Website 101: Turning research into sales

According to the Australian Centre for Retail Studies, about 50 percent of people research their next purchase online before buying a product or service.
With consumers readily making purchase decisions based on the look, feel and …

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Latest Articles

NSW Government releases new business directories to stimulate growth

by David Olsen | Tuesday, 9 Feb, 2010 – 10:15 |
The NSW Government has produced three new industry directories to showcase and promote some of the State’s most innovative small businesses, the Minister for...
Diversify your business to defy the downturn

Diversify your business to defy the downturn

by Kristy Sheppard | Wednesday, 16 Dec, 2009 – 12:58 |
Diversification of service offerings is a buzz phrase at the moment, and for good reason. Businesses are expanding their range of products and services so...
Tips to help you increase your sales

Tips to help you increase your sales

by Owen Joyce | Monday, 14 Dec, 2009 – 9:03 | 3 Comments
There are many businesses out there that have difficulties turning customer enquiries into sales. While many get plenty of enquiries, their ability to nurture...
What we can learn from the iSnack debacle

What we can learn from the iSnack debacle

by Sharon Williams | Friday, 27 Nov, 2009 – 9:48 |
Whether iSnack 2.0 was a publicity stunt from the start or a genuine renaming gone wrong, it’s provided a great case study in branding and rebranding. So...
Email marketing tips for small business

Email marketing tips for small business

by Jessica Stanic | Friday, 20 Nov, 2009 – 9:52 | 6 Comments
When it comes to email marketing, every second counts. On average, it takes someone a third of a second to decide whether they are going to open an email and...
Keeping on top of business trends

Keeping on top of business trends

by James Balagot | Friday, 13 Nov, 2009 – 10:22 | 2 Comments
Keeping on top of the emerging trends surrounding your business is important. This information can assist you in revising your business and marketing plans,...
Social media marketing: Is it for you?

Social media marketing: Is it for you?

by Jessica Stanic | Monday, 9 Nov, 2009 – 12:40 | 7 Comments
These days it is all about social media. And I am not just talking about Facebook and Twitter, I am talking YouTube, blogs, customer reviews, search engines;...
Getting to know your competitors

Getting to know your competitors

by Myles Wearring | Wednesday, 4 Nov, 2009 – 16:21 | 3 Comments
There’s the old saying you should keep your friends close and your enemies even closer. And the same could be said for your business competitors.
7 ways to make your clients love you

7 ways to make your clients love you

by James Ward | Thursday, 15 Oct, 2009 – 16:44 |
We work so hard to get clients, yet often we forget how important it is to maintain a relationship with them once we have them onboard. It is essential to...
Get online to get ahead this Christmas


Get online to get ahead this Christmas


by Ross McDonald | Wednesday, 7 Oct, 2009 – 16:54 | 2 Comments
For retailers, Christmas is the blockbuster sales event of the year. ‘Winning Christmas’ is vital as it generates such a large chunk of the year’s...


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