The past two weeks sure have been busy with the organising of our first board meeting which was a great success! We are now waiting on the prototypes of our t-shirts to be approved by the YAA so we can begin production. We are all looking forward to this as it is a chance to really have some fun, learn a little on the way, and make some money!
The winter holidays are about to begin and the team has planned a production day where we will all get together and have a sewing day. And the boys aren’t getting off that easy, as they will be there too!
We do have a few experienced sewers in the group who will train the rest of us on how to sew. The tops will go through a vigorous examination process where they will be washed, made and will then go through quality control. This process is to ensure our tops are of the best standard.
Once we have had our product approved I will be putting photos up on our ecorner site where you can purchase our products. This is the site where you will soon be able to view the tops however I have not got much on there yet.
http://trials.ecorner.com.au/epages/Sunday’sYard.sf
Do you have any advice on how we can improve the website? What do you think would be the best way to display the products?
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Thanks Jo,
We have two girls in the team who are very good at photography and we were thinking of using girls from the team to model the clothes.
Would you by any chance know where you can purchase manequins from?
Hey there!
I did YA, top idea.
Anyway, our testing shows that photography is the single biggest driver of improvements to sales on sites like these, even ahead of navigation.
Outside of that, it comes down to the need you are addressing of your customer. Is it functional, or aspirational?
If it’s aspirational: If you have any avid photographers in your YA troop, and you have the confidence to pull it off, let you T-shirts tell a story like in http://www.snorgtees.com/. Caution, this is hard to do, so if you can, see if you can recruit a professional photographer for advice or even help.
If that’s not an option, I reckon the way to go is to test http://www.surfstitch.com/index.cfm/a/catalog.catshow/catid/350/active/1 against Jo’s suggestion above. It’s hard to know which would win (probably the person-wearing-the-tshirt-photos), because it seems (if I understand correctly) you’re going more for the aspirational sale over the functional.
Anyway, good luck!
Displaying clothing online is never easy. My preference is when they are displayed on bust mannequins with no background, that way you can see the cut and proportions of the item. Have a look at the Sportsgirl website that do both plain product shots as well as lifestyle fashion images.