Comments on: Engage in the conversation

By: Nelson Bruton

Nelson Bruton — Tue, 23 Jun 2009 11:54:03 +0000

“Just do it” …I completely agree. The conversations are happening so it only makes sense to get involved in them. Everything changes in business. It is just happening much more rapidly now than ever before. I strongly feel that the companies that learn how to engage their customers and employees on these new mediums will create competitive advantages that will be difficult to catch up to.

I think you should share this post on inSocialMedia.com for that community to read.

Kind regards,

Nelson Bruton

By: Sharon Williams

Sharon Williams — Thu, 11 Jun 2009 03:56:42 +0000

@Adeline – I think you can only do what you can do – and test each medium. Relax and enjoy it. Keep the dialogue open as much as you can and ask others for advice.

Re. Hugh Jackman – I agree. But the key is in the delegation. Quite ok to put staff on a task to draft under your instructions and then add your own stamp before it goes live. No different from politicians having speech writers. However, the writers have to be writing within policy and be well briefed and well proofed. Delegation has to have some rules around it.

@Arthur – I agree – issues haven’t changed. We used to have the same dilemma’s with printed newsletters! The key is to start how you mean to go on.

By: Adeline Teoh

Adeline Teoh — Tue, 09 Jun 2009 02:52:33 +0000

The time factor is a big one. I suppose my question is whether you can pick your media – I’ve personally ignored Facebook but am keen on Twitter, but is that enough of a ‘conversation’?

Unfortunately as soon as you put staff on a task you lose credibility. Think of Hugh Jackman’s ‘Opera centre’ gaffe where it was his US assistant who tweeted for him; public perception of your profile can suffer if you are found not to be the person behind the blogs, tweets and status changes.

By: Arthur Koulianos

Arthur Koulianos — Fri, 05 Jun 2009 01:49:15 +0000

In addition to just doing it you also need to do some planning. Starting a blog is one thing, writing regular articles is another. Some CEO’s eg John Linton from Exetel writes daily (with great detail), others start and then don’t know what to contribute each day, week or month. As with any communication, its has to have value in it for the reader. Same goes with Twitter, what are you going to tell your followers that will keep them following you?

The blog/news section of the Carbonite site is filled with industry related articles. The focus being on educating readers about online backup etc.

With Twitter @CarboniteAU my focus is on general product and admin issues.