7 tips to help you run your own business
Do you need to be a Donald Trump to run your own business? No, but some of those well-known traits help! Here’s seven fool proof tips to help you run your own business.
What we can learn from the iSnack debacle
Whether iSnack 2.0 was a publicity stunt from the start or a genuine renaming gone wrong, it’s provided a great case study in branding and rebranding. So what lessons can we learn from iSnack 2.0?
How to prepare your business for the recovery
Some argue the GFC is yet to reach its full climax with the larger downturn set to arrive early next year. None of us know for sure if this will happen but we need to ensure we are prepared any situation. What can you do now to prepare yourself to be n the best possible position when the recession is over?
How to develop your personal brand
You only get one chance to make a first impression. If you’re a leader or an expert—whether you like it or not —you are captain of your personal brand.
10 fast track tips to good outsourcing
Outsourcing is a great business strategy but, like all relationships, it can be disappointing if poorly managed. Here is how to do it right:
The benefits of outsourcing
One of the smartest pieces of advice I’ve received is to outsource all non-core activities, acknowledge my strengths, recognise my weaknesses and work with that knowledge instead of fighting it. Focus on what you do best, and outsource the rest.
Maintaining the accuracy of your database
Database accuracy has a direct return on investment (ROI) on your campaign success. So who is keeping your database in superb shape and why is your database your single most valuable business possession?
Developing your personal brand
Developing your personal brand is the most effective way to stay ahead of the game. Difficult times see the strong and the weak divide – so focus now and take advantage of the green shoots …
Recruiting the right people for the job
Ever loved someone at an interview, only to find—a month into the job—that they were a big mistake? There’s no magic formula for hiring and sometimes you have to go with your gut. But here are some top tips for recruiting the right person for the job.
Business benefits of partnership marketing
A great way to boost your business profile and reach is through networking and partnership marketing. Aligning yourself with another business to deliver a product/service, will allow you to extend your customer base and boost …
