Know your deadlines to maximise PR!
If you are thinking about engaging in PR activity to build your brand awareness this year, I have one very important piece of advice for you. Please keep media deadlines in mind.
I understand if you …
Simple ways to stimulate creativity… genius!
I attended a fantastic one day workshop for directors of PR companies on Friday, which was put on by the Public Relations Institute of Australia (PRIA).
Why have a party when you can relate one-to-one?
I meet with many marketing managers and business owners who are about to launch a new product or product line, online business or service and they assume, or have often been advised, that the best way to go about the launch is to throw a fabulous party.
Can a celebrity boost your profile?
One of the questions that we are asked often by our clients is whether we would recommend engaging a celebrity to endorse their product.
Our answer is always the same – do not hire a celebrity …
Creating attention for your brand in public – a ‘stunted’ idea or a PR winner?
One of the strategies that marketers and PR companies use to achieve both media and consumer attention for a brand is to create a public stunt. While some well executed (and usually amply funded stunts) can work brilliantly, others seem to fall flat on their face.
Why ‘exclusive’ is a dirty word
For those of you who aren’t aware, there has been a bit of a debate this week between PRs and journalists which has highlighted what can go wrong when offering a journalist an exclusive.
Why giving a gift to a journalist is just that. A gift.
There has been a bit of a debate going on of late about the appropriateness of PRs sending gifts to journalists in order to get on their ‘good side’ or to convince them to run a story.
Don’t be a Twit on Twitter
I have to admit I created a Twitter account begrudgingly. I was extremely curious as my colleagues had jumped on the bandwagon months ago and had been telling me stories of strange and wonderful connections …
Trust your PR agency and you will prosper
In my time as Managing Director of WordStorm I have come across two types of clients. The first are the dream type – they understand that great publicity does not come about overnight and they …
Terrible PR created by negative customer service
My husband and I dared to go camping a couple of weeks ago with our three year old and one year old. It took a couple of hours to put the tent up (I wasn’t …
