We asked them all the tough questions in our feature articles, but here are a few things you didn't know about our favourite dynamic business people.
10 things with Suzi Dafnis
What's your favourite part of a typical day?
My first coffee and, on the days I workout, that post-workout exhaustion/elation.
What's the least glamorous thing you do regularly in the line of duty?
Proof-read marketing materials.
What skill would you most like to improve?
I'm always striving to be a better communicator. The ability to confront difficult situations and tell the truth without fear of retribution still challenges me some days.
What makes for a good salesperson for your product offerings?
Passion sells but passion alone won't do it. Sales is an essential skill for any business owner, regardless of the company or industry. If you can't sell what you do nobody can.
If you could go back in time and do one thing differently in your business, what would it be?
I would have fired faster when that is what was needed.
What part of your job would you gladly give up?
Answer emails (I usually have more than 300 in my inbox at any one time)...
What's the simplest thing you never learned to do?
Drive a manual car!
Who's the smartest person you know? And who inspires you most?
Smartest: a dear friend who passed away. I think he was the greatest internet marketer ever.
Many people inspire me. Famous people include Steve Jobs, Madonna, Richard Branson, Anita Roddick, but the women I meet through the Australian Businesswomen's Network inspire me as much.
Who gives you the best advice about your business?
It depends. When it comes to finances and strategy, our financial advisor. When it comes to marketing, I travel widely to find great mentors and information.
What keeps you up at night?
I can be a bit of a worrier ... and a perfectionist. I’m kept awake by details: the unfinished bits of business; that conversation or meeting that I need to have; the to-dos that didn't get done.
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