Beauty industry needs to polish up!
I was chatting to girlfriends the other night and the topic turned to beauty parlours and pedicures. Seeing as the sun had finally decided to shine we were celebrating our toes looking particularly beautiful! Turns …
Tips for sprucing up your workplace
According to the Reserve Bank of Australia, we are now facing the ‘imminent’ upturn of the economy. Unemployment rates are decreasing, sales and profits are on the rise and with Christmas round the corner all the business doom and gloom seems to be slowly sifting away creating smiles all round.
Balloon boy: A load of hot air…or pre-meditated, great publicity?
The contentious hot air balloon boy mystery dominated global news last week and dominated the weekend. It would seem the entire world was glued to the screens over the fate of a cute young boy whose family feared he had been launched into space in a hot air balloon.
How to market the intangible?
I’ve had some fun customer experiences and some difficult ones, but none as complex or contentious as being the agency chosen – 5 weeks before launch date – to engage in the Jesus. All About Life campaign.
Time to concentrate on accuracy – it’s almost spring!
It still amazes me when I meet businesses who have no business card or database process. The thought of business cards collected remaining with salespeople or languishing in desks fills me with horror.
Churn and burn
In listening to a PRIA webinar with Eric Beecher, senior journalist and co-founder of Crikey.com recently, he discussed the increasing rise of ‘Churnalism’ or the constant turnover or regurgitation of news. As a business owner or decision maker, it is important that you are aware of this ongoing media trend as it affects all businesses large and small that want to communicate with the medi
The new UnFair Work Act
The Fair Work Act, introduced last week is yet another challenge for us to deal with and promises to change the way we work and pave the way for a fairer and more balanced work ethic between employer and employee. I am always the first to stand up and support any Act that improves work relations, however, being a small business owner, I do have some grave concerns.
Things will get better
I had the pleasure of listening to Chris Richardson, leading BRW economist last week – who commented on our ugly year. Reflecting general opinion – he said that Australia remained relatively unscathed because of the solid health of our banks and the strict governance systems we have in place.
Branding – it’s all about you
Social media has changed the way we live and individually, we are all effectively small businesses. My tweenage daughter is the perfect example. When I walk into her room she is listening to her iPod, updating her status on Facebook and Twitter, reading blogs and texting simultaneously – all while doing her homework and talking to the family. She, like the rest of Gen Y and children today have grown up growing their own network of friends and fully understand that they as individuals are a brand that needs to be promoted. For this generation, branding is something that comes naturally, but for Gen X and above it is something we are still having to learn.
Engage in the conversation
I am excited about writing another blog and happy to support Dynamic Business, but like most CEO’s running a business, it’s now another thing on the to-do list for me. I am sure this is how most other business owners feel too. Can we really be bothered? Won’t it all just pass as a fad? Where do we have the time to market, communicate, opinionate? Don’t we have enough to do already? So I completely understand when our clients and contacts come to us with the same problem.
